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E-cigarette Prevention


What is an e-cigarette?

  • E-cigarettes "e-cigs", produce an aerosol by heating a liquid that usually contains nicotine; the same addictive drug in combustible cigarettes, cigars, and smokeless tobacco. 

  • Synonyms for e-cigs: vapes, vape pens, mods, tanks, tank systems, and electronic nicotine delivery system (ENDS). 

  • E-cigs come in a variety of colors, shapes, and offer numerous flavorings for users. 

  • E-cigs can also be used to deliver marijuana and other types of drugs. 


E-liquid Ingredients

Along with nicotine, e-cigarettes can contain harmful and potentially harmful ingredients, including:


  • A toxic chemical that is used to preserve animal specimens


  • An addictive chemical that changes the way the brain works


  • Used to add butter flavor but it is harmful when inhaled


  • A toxic chemical that is a cancer-causing agent


Toxic Metals:

  • Tin

  • Cadmium

  • Lead

  • Mercury



  • Directly drinking flavored e-juice is toxic, especially for small children

  • Inhaling the chemical is also toxic

Download Electronic Cigarette Ingredients Infographic here

Flavors, Youth, Aerosol, Risks, and Nicotine Poisoning

  • 4 out of 5 youth who have used tobacco started with a flavored product

  • Fruity flavors like cherry, watermelon, chocolate, etc. appeal to kids and teens

  • 82% report flavoring as a leading reason for e-cigarette initiation

  • In 2018, more than 3.6 million U.S. middle and high school students used e-cigarettes

    • 4.9% Middle School​

    • 20.8% High School

  • 30.7 % of teen e-cigarette users started smoking within 6 months (e.g. cigarettes, cigars, and hookahs). ​

  • "Aerosol" is the smoke released from e-cigarettes. It contains harmful chemicals, nicotine, and ultrafine particles that can be inhaled deep in the lungs.

  • Can cause respiratory distress and disease in young children (e.g. asthma)


As e-cigarettes sweep the U.S. market, nicotine poisoning is becoming more frequent. According to the Poison Control Center, as of June 30, 2019 poison control centers have managed 2,091 exposure cases about e-cigarette devices and liquid nicotine.  

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The surge in e-cigarette usage poses a significant health risk to young people. Users are becoming more susceptible to addiction, long term harm to brain development, and respiratory health. The combination of e-cigarette and other tobacco products puts the body at extreme risk for further complications. 

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  • Brain 

    • nicotine addiction, mood disorders, and permanent damage to impulse control​

  • Addiction

    • being addicted to nicotine can prime the adolescent brain for addiction to other drugs like cocaine​

  • Behavior

    • link between the use of e-cigarettes and alcohol use and other substances like marijuana​

  • Use of Two or More Tobacco Products

    • youth who use e-cigarettes are more likely to try combustible cigarettes in the future than non-smoking youth​

  • Aerosol 

    • contains harmful chemicals, including nicotine​

    • flavorings such as Diacetyl is a chemical linked to a serious lung disease

    • possible to cause asthma

Electronic Nicotine Delivery System (ENDS)

  • Aerosol is not harmless "water vapor" and is not as safe as clean air

  • ENDS marketing has included unproven claims of safety and use for smoking cessation 

  • As part of the Dee Johnson Clean Indoor Act, beginning June 19, 2019, vaping is not allowed everywhere smoking is prohibited in the State of New Mexico


  • When addressing potential public health harms associated with ENDS, it is important to simultaneously uphold and accelerate strategies found by the Surgeon General to prevent and reduce combustible tobacco use, these include: 

    • tobacco price increases

    • comprehensive smoke-free laws

    • high-impact media campaigns

    • barrier-free cessation treatment and services

    • comprehensive statewide tobacco control programs

  • To learn more, you can view the full PDF from CDC here.

  • Nearly 2.5 million U.S. middle and high school students used e-cigarettes in the past 30 days

  • 263,000 middle and high school students who had never smoked cigarettes had used e-cigarettes

  • Most ENDS users also smoke combustible cigarettes

  • Nicotine is highly dangerous for pregnant women, fetuses, children, and adolescents

    • Nicotine poisoning can occur from the ingestion of liquid nicotine, absorption through the skin, and inhalation


Interested in learning more about Emerging Tobacco Products and spreading awareness to your community contact Keres to schedule your FREE presentation or training. 

To learn more about the program click the video below!

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